December 2nd, 2013 Posted by dmcclain
The holiday season can be a huge source of profits when managed well.
The holiday season is the best time of the year to boost your beauty salon’s business and attract new clients for the next year. People love treating themselves to a special salon visit around the holidays or buying gift packages for their families and friends. With the increase in shopping and clientele, it’s the perfect opportunity to outshine your competitors by promoting your brand and improving your sales.
While it’s important not to undercut your revenue by selling your services at low prices, remember that many holiday shoppers are still on a budget.…
November 29th, 2013 Posted by dmcclain
Local search success depends heavily on positive customer reviews.
Studies show that most consumers research before dining out, booking a hotel, visiting a salon or go to a movie. They like getting an idea of what to expect. This is good news for local business. Whether – printed, spoken or digital – reviews are crucial to a growing business, especially when it’s local. Influential reviews are strong incentives and guaranteed to deliver more customers. And the more positive reviews, the more consumers will be driven to your business as opposed to the guy across town.
Unfortunately, many business owners will not even have the time, let alone the media savvy, for launching successful marketing campaigns.…
November 22nd, 2013 Posted by dmcclain
Bring your marketing budget up to date with best practices.
When you’re a smaller, regional business, you simply don’t have the resources of larger organizations. Competitors may be able to afford costly marketing expenses that are beyond your reach. A neighborhood restaurant or salon has to be careful with expenses. That includes knowing where to cut dollars and where else to put them.
Here are a few marketing tactics that you may be using that you likely don’t need. With them are suggestions for where that money should go.
Have you ever met anyone that appreciated having their day interrupted by a telephone sales pitch?…
November 15th, 2013 Posted by dmcclain
Your non-compete policy could be robbing you of top talent.
Non-compete agreements are constantly under fire. The small business market does indeed need to protect itself from employees going on to other, potentially larger, competitors, but non-competes are becoming dinosaurs. Today, the best way to find and retain top talent is to make those employees feel valued, engaged and appreciated. The non-compete agreement is a leftover from times when employers held an iron fist over workers. Today’s workforce expects more freedom and better treatment.
The Internet Has Changed Workers’ Willingness to Sign
The market is and always has been fiercely competitive.…
November 8th, 2013 Posted by dmcclain
Plus six steps to achieving your own branding success…
As a business owner, you may have heard someone say, “Make your brand memorable!” What does this mean? How can you tell if your brand is currently memorable or will be in the future? You can’t find memorability simply by looking at the elements of your business. Many times, logo and brand name candidates languish just because someone didn’t believe they would last. Defining what will be memorable is hard. Sometimes, the only way to know if a name is good is through testing. Before determining how you can rebrand your business, here are some proven brands that have stood the test of time:
Memorable Brand Names
DoodyCalls, a pet-waste pickup service, was established while competition was scarce.…
November 6th, 2013 Posted by dmcclain
Make sure every one of these is on your salon marketing agenda!
Owning and operating a salon can be exciting, rewarding and stressful at times. Whether you are looking to update your marketing strategy for the holidays, a change of seasons or simply to attract new clients, there are a few marketing tactics that have been proved more successful than others. Here are some tips to make the most out of your business:
1. Plan consultations with each client.
To give your customers the experience they expect, talk to each client about what’s happening in his or her life. Birthdays, parties, special occasions, school plays or sports practices can all take away from time your clients set aside to pamper themselves.…
October 14th, 2013 Posted by dmcclain
Stock your store with the right products and teach your staff to make it an experience worth the extra money.
As retail businesses begin to prepare for the holiday season’s shopping frenzy, it becomes important for shop owners to take a few minutes to see how they measure up against their fiercest competitors. With so much fierce competition, it’s easy for small businesses to become lost in the shuffle. But don’t let the monster retail chains and fancy online stores bully you into believing you can’t compete. By making your store into a valuable experience, customers will pay more for your products, helping you boost margins and building a loyal customer base.…
October 11th, 2013 Posted by dmcclain
Achieve top performance through these regular practices and policies.
Whether you’re a long-time business owner looking for ways to improve employee performance or a new business owner trying to get things off on the right foot, there are a variety of steps you can take to ensure that your employees are performing their tasks at an optimal level.
Why it’s Important
Your employees are a direct reflection of your brand and your product image, and the quality of your products is only as good as the manner in which they are delivered to customers. A friendly, productive staff is one of the keys to building a repeat customer base.…
October 7th, 2013 Posted by dmcclain
The right presentation, products and business practices can make all the difference.
Gaining and keeping loyal customers is all about standing out from your competition and making sure your store is where those customers want to shop. From your shop’s outward appearance to a pleasant and inviting interior, think about how a new customer might view your shop and about how you can make that first impression even better. Arming yourself with tips about how to make people want to shop at your place of business is crucial, and you may be surprised at how a few simple and easy steps can really draw new customers in and create a solid, loyal customer base that you can be proud of.…
September 23rd, 2013 Posted by dmcclain
Keep more money in the business by handling credit card transactions wisely.
Small businesses, especially restaurants, know all too well the financial frustrations brought on by chargebacks. It’s one of pitfalls of providing convenient credit card transactions for customers. While retailers worry about chargebacks because of returns on unwanted or defective items, restaurants are more likely to suffer chargebacks for other reasons. While employees mistakenly charging a card twice or charging the incorrect amount is sometimes a problem, the biggest concern for restaurant owners is when fraud causes the chargeback. Businesses can avoid chargebacks by taking proactive steps.
Clear and Concise Communication
Surprisingly, poor communication causes of most chargebacks.…