NeonSigns4You

With a few weeks of shopping still ahead, there are plenty of ways a business can earn a fair share of the Father’s Day profits. Standing idly by and allowing large department stores, discount centers and online retailers to lure your customer’s away is not the answer. There is still time to reach your customers, and recent research strongly suggests you do just that! Although traditionally Mother’s Day attracts more money, according to the research firm IBISWorld, people are willing to spend more than ever on Dad. Sales forecasts predict that Father’s Day sales will exceed $13.2 billion this year, making any advertising pitch a worthy effort indeed!…

There are several reasons why some small businesses don’t engage in mobile marketing. The more common reasons are usually linked to the business operator’s belief that there is no real customer demand for such options. Many small businesses feel that their customers didn’t really need to pay for products or services using their mobile device. Surprisingly, many small businesses avoid mobile marketing simply because they lack the knowledge to implement the service. They don’t even have company smartphones. These operators fail to see the point of introducing mobile technology into their business, choosing to adopt the belief of “why fix it if it ain’t broke” approach to their current business practices.…

The old saying “jack of all trades, master of none” speaks of talented people who are too busy focusing on trying to do everything, and then failing to finish anything with real flair and expertise. Sadly, many companies display this mentality when it comes to marketing. They often become lost fishing in the general pool of potential customers instead of narrowing the focus of advertising campaigns to target real customers. Worrying about competition and missing opportunities to snare a handful of paying customers can divide your attention and cause you to spend mountains of money on campaigns that just don’t cut the mustard.…

Imagine the ideal member of your target market just received your promotional email or ripped open the envelope containing your most recent direct sales letter. She takes the time to skim over the email or letter, but doesn’t know exactly what your business sells. Will she take the action you want her to take next or dump your communications in the recycle bin? If you take the right steps, you increase the chances of customers taking the action you want.

Three Steps to Actionable Marketing

Your chances of getting a good response from your marketing materials increase greatly if they meet all the following criteria:

• Written in direct, active language with a concise call to action
• Designed so the call to action is prominent on the page and easy to notice
• Easy to see and recognizable business name slogan, and other branding information included

If that member of your target market quickly recognizes your company name and understands what you want her to do next, there is a good chance she will take that next step.…

Creating a successful sales company does not require a large number of sales people. To experience success, it simply needs quality sales representatives. How often have you heard the grumble that twenty percent of the employees complete eighty percent of the work? Actually, finding uninspired employees in this sector is not unusual. Most employees strongly despise sales. The dance required to entice a sale from a potential customer is exhausting, and more often than not, it ends in rejection. Each year, sales companies invest heavily in the training of salespeople only to see most participants quit or fall short of sales expectations.…

Trade shows are one of the most effective places to generate leads, because they’re filled with people who are hungry to do business. Unlike traditional cold calling, the connections you make are already warm with an in-person connection already made. And in order to maximize the leads you get from a trade show, you have to employ a few tricks before you get to the hotel ballroom or convention center.

Prepare Before You Get There

Going into the trade show, let your existing customers and prospects know that you’ll be there. Give them a preview of your booth, salespeople who will be there, and by all means spotlight any freebies or demos you’ll have at your location.…