March 1st, 2013 Posted by dmcclain
How can local restaurants compete with the big chains? Well Restaurant.com and Cleveland attorney Andrew Samtoy recently got together to launch an interesting idea. It’s called a dish mob! Dish mobs are volunteers who choose restaurants to patronize all at one time, boosting visibility and profits for smaller local restaurants. The first Restaurant.com dish mob took place in fall 2012 and was overwhelming well received by the public.
Volunteer Non Profit
Andrew Samtoy is a volunteer who organizes many such events. Samtoy seeks to make sure that local restaurants, some of the most vulnerable businesses in any economy, survive the lagging recession.…
February 23rd, 2013 Posted by dmcclain
Unfortunately, the old adage, “You can’t please everyone,” is true. No matter how hard you try, there are always going to be some people who aren’t happy with your service or your products. A real problem arises, however, when you have a customer who is not only displeased, but is angry as well. An irate customer can cause irreparable damage to your business unless you can find ways to channel his or her negative energy towards a positive direction.
Does that sound impossible? It really isn’t. The following are a few tips that can turn a potential detractor of your company into a strong advocate of your products and services.…
February 15th, 2013 Posted by dmcclain
Since 2009, a new wave of marketing has latched itself to the rise of social media. Small businesses have reaped great profits by utilizing the services of Facebook to help promote and sell products, a phenomenon that Facebook itself did not foresee. While some businesses sell solely through their Facebook storefront, others use it as part of their visual marketing efforts by directing traffic to their company websites and stores. However it functions, F-commerce is worthy of consideration for any small business.
What is F-Commerce?
F-commerce is the act of using Facebook to promote your product. The application creates advertisements that are then posted on potential customers’ pages.…
February 12th, 2013 Posted by dmcclain
There are so many advantages to online selling. Imagine an almost unlimited base of customers from all over the world. You are no longer restricted by the economy of your small town. Imagine overhead of less than 40 dollars a month in most cases. If you are already running a local retail store, you can increase sales exponentially with an online store. If you don’t have a store, and have found yourself out of work, then maybe an online retail store could be your golden ticket.
Consider Your Budget
While most web hosting will likely be free or cheap, there are more expensive providers out there who offer a lot of perks.…
February 1st, 2013 Posted by dmcclain
Consumers are becoming more and more internet savvy as the days go by. More than half of Americans own a smartphone and nearly as many will own a tablet computer in the near future. Your retail location can benefit from this trend by offering both online and offline sales, but only by optimizing your sales offerings for the table users most likely to buy from you online.
Tablets offer consumers an easy and convenient way to make purchases. No longer does one have to sit down at a desk and browse the internet while they are at home. People can now enjoy the convenience of shopping using their tablet computers as long as they have an internet connection to use.…
January 25th, 2013 Posted by dmcclain
If you’ve been constantly focusing on the pricing of your items, it may be time for a change.
If you’re looking to increase your profits, you may have to delve a bit deeper into the psychology behind selling your products. These psychological selling tricks are not well known, but implementing them into your business may mean bigger profits down the road.
Sales Is About More than Just Numbers
It’s important to control the environment that you create for your customers. Your customers’ subconscious minds may control their buying decisions based on music that they hear or a scent that they smell within your store.…
January 20th, 2013 Posted by dmcclain
The Internet has made it easier for potential customers to reach businesses. As a result, companies can reach a national and global audience in a way never before possible. However, this reality has increased competition significantly, and businesses may have difficulty standing out from their competitors. Because of this, all businesses need to take steps to become memorable in the minds of potential customers. Here are a few techniques businesses can use to differentiate themselves from their competitors.
Establish a Voice
To stand out, a business must set up a voice to use when communicating with current and potential customers. Your company’s voice will be the tone with which you communicate with others, and a consistent voice can help set up a particular brand in the mind of your customers and potential customers.…
January 15th, 2013 Posted by admin
If we are going to create a Neon Signage timeline, we might as well do it right and start at the beginning – Neon.
Neon Creation: (5 billion years ago)
During cosmic nucleogenesis of the elements, large amounts of neon are built up from the fusion process in stars. Although neon is a very common element in the universe and in our solar system, it is very rare on Earth. The neon present on Earth today was created in the core of the Sun 5 billion years ago before it exploded and created the planets.
What is Neon?
Neon is a rare gaseous element present in the atmosphere to the extent of 1 part in 65,000 of air, or about 18.2 parts per million by volume.…
January 15th, 2013 Posted by dmcclain
Regardless of how terrific your pizza may be, unless you have a marketing strategy, the business will never perform as well as it should. Quality marketing entices customers to your store. By investing in compelling advertising tactics, your pizzeria will see sales soar. Therefore, it is wise to spend some time planning your attack in this dog-eat-dog business. Here are twelve tried and tested techniques to drive sales.
Pizza is probably the most popular fast food choice. Therefore, make sure your pizza is good. No advertising campaign in the world will help your business if the product isn’t worth it.…
January 4th, 2013 Posted by dmcclain
Next year will be the year of the mansumer. Driven by the Great Recession, the male consumer is quickly becoming the dominant spender in domestic households. According to a report by BPN, the male consumer currently tops his female counterpart in buying power. This trend is expected to continue.
Evolution of the Male Consumer
Due to the job losses and layoffs of the past few years, men without work began taking on more domestic responsibilities. In fact, BPN reports that 40% of men currently do the grocery shopping for their families. Shopping for household items is one of many domestic roles that the modern men have embraced.…